The new book is out! Pick it up here!
It was a long time ago that I first wrote about the difference between CS and CX. Here, define CS as Customer Support, Customer Service, Customer Success, or Customer Care (that last one is actually CC, but you get the drift). Yes, they’re all actually different among each other, so shouldn’t always be lumped in [...]
We recently needed a battery replacement in one of the household computers, so I made an appointment at the brand’s retail location in a local mall. The process of registering and scheduling an appointment was super easy, and the appointment times were remarkably specific, so I figured I was in for a very tightly-run experience. [...]
I recently wrote an—unintended to be, but maybe could be construed as, snarky—article about not doing VoC anymore. The upshot was that, anything you put into your VoC program is wasted time, money, and effort if you’re not doing stuff with the insights you get out of it. You may say maybe I’m not interested [...]
If you’ve followed me much at all, you know that my main mantra about CX is that you need to work your VoC insights, by which I mean, you have to take action on what you’ve learned there. Otherwise (as I’ve written recently), you’re simply throwing your money away with surveys, interviews, and the like. [...]
I’ve been toying with an idea recently: Tell my clients to simply stop doing VoC. Yes, I realize that sounds kind of controversial. But as opposed to my usual way of doing things, that’s not why I suggest this. In fact, I’m only (partly) sort of kidding anyway. But here’s my reasoning: Brands sometimes spend [...]
Probably one of the worst shows streaming these days is Kobra Kai, but if you’re like me, you can’t look away. Naturally, being a Gentleman of a Particular Age™, the original Karate Kid movie was part of my growing up, so I was curious. In the modern iteration, the acting is atrocious, the dialog is [...]
My partner gets his hair cut at one of the chain “salons”. I use the quotes because it’s not a fancy place. There’s nothing wrong with it, but it’s a chain that you can probably guess…there are a few of them and they do fine work for a great price. His only gripe is one [...]
I’ve written before about how astonishing it is that some brands seem to be actively trying to alienate their Customers with obvious slights like specifically using the words “Do_Not_Reply” for the actual name of the mailbox when communicating. It’s as though someone asked a hypothetical question: “How could we best indicate to our Customers that we [...]
I was speaking with a friend recently who had some car trouble. Hers is a fancy car (much more fancy than mine) and she’s used to having concierge-type service and treated very well by her car company when she needs help. However, on this instance, her experience with the tow-truck driver who came to help [...]
I write a lot (these days, at least, it seems) about cars. Last year I had a lot of interactions with my car company and other support organizations having to do with my automotive needs. So I guess with it front of mind, it seems appropriate that this little anecdote popped into my head the [...]
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