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Is it loyalty?

I’ve been with a certain service provider for about 20 years now.  It’s definitely the longest I’ve ever been with any brand that I can think of off the top of my head.  Sometimes you stay because it’s the only game in town (you can likely consider your cable company for this example).  Sometimes you [...]

By |2022-07-26T16:07:35+00:00July 26th, 2022|CX Culture, CX Strategy, CX Thoughts|Comments Off on Is it loyalty?

Success! Now what?

What should you do when you’ve met your Brand Promise goal? That’s a question that came up from a former client recently.  We’d done some great work in the past and the CEO called just to check in and catch up.  His was a pretty specific question, but the general applicability is something that I [...]

By |2022-07-12T14:27:55+00:00July 12th, 2022|Consulting, CX Strategy, CX Thoughts, Principles of Good CX|Comments Off on Success! Now what?
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