About admin

This author has not yet filled in any details.
So far admin has created 180 blog entries.

Brand Alignment Score: Reduce the subjectivity

I participated recently in another one of these awesome forums where CXers gather to chat and share ideas about our profession.  The main topic centered on VoC approaches, and at one point someone brought up the challenge of interpreting his company’s NPS results.  To paraphrase him, sometimes one Customer may rate an experience as a [...]

By |2022-09-27T16:08:11+00:00September 27th, 2022|CX Strategy, CX Thoughts, Measures & Metrics|0 Comments

Collecting data so you can use it

I once worked with a client who was having a somewhat complicated concern about survey data:  Every time they interacted with a Customer they’d send out a survey invitation.  That was well and good, but they never knew (does anybody?) when they’d get a response.  They put a time limit on the survey in that [...]

By |2022-09-13T14:51:24+00:00September 13th, 2022|Consulting, CX Strategy, CX Thoughts, Leadership, Measures & Metrics, Process Engineering|Comments Off on Collecting data so you can use it

Getting CX Right: Schlage Locks

This is another in a series of articles I decided to start writing a while back calling out brands for doing the right thing when it comes to CX.  There’s a lot of negativity out there, and I’m even a big fan of learning from our (and others’!) bad CX practices.  You’ll notice I don’t [...]

By |2022-08-09T15:12:58+00:00August 9th, 2022|CX Strategy, CX Thoughts, Getting CX Right|Comments Off on Getting CX Right: Schlage Locks

Is it loyalty?

I’ve been with a certain service provider for about 20 years now.  It’s definitely the longest I’ve ever been with any brand that I can think of off the top of my head.  Sometimes you stay because it’s the only game in town (you can likely consider your cable company for this example).  Sometimes you [...]

By |2022-07-26T16:07:35+00:00July 26th, 2022|CX Culture, CX Strategy, CX Thoughts|Comments Off on Is it loyalty?

Success! Now what?

What should you do when you’ve met your Brand Promise goal? That’s a question that came up from a former client recently.  We’d done some great work in the past and the CEO called just to check in and catch up.  His was a pretty specific question, but the general applicability is something that I [...]

By |2022-07-12T14:27:55+00:00July 12th, 2022|Consulting, CX Strategy, CX Thoughts, Principles of Good CX|Comments Off on Success! Now what?

Is it an Agile thing?

I woke up the other day to find that my computer had restarted itself overnight.  I knew it was coming, and frankly, it was my own fault; the desktop warning and request that I either pick a time or it’ll happen of its own accord “outside of active hours,” as if a self-employed consultant has [...]

By |2022-06-16T14:59:44+00:00June 16th, 2022|Agile and CX, Consulting, CX Strategy, CX Thoughts|Comments Off on Is it an Agile thing?

You need that amplification

I wrote a while back about questions raised concerning wide ranges in top-level NPS or C-SAT scores, even for Customers who may have had the same experience.  The point I called out there was mostly an indictment of the use of NPS or C-SAT in the first place.  These metrics allow for way too much [...]

By |2022-06-07T17:47:03+00:00June 7th, 2022|Consulting, CX Strategy, CX Thoughts, Measures & Metrics|Comments Off on You need that amplification

So why did you ask?

A while back, one of my service providers sent me an invitation to fill out a survey.  As I’ve stated before, sometimes CX people can be the best or the worst when it comes to such things.  I will usually only fill out a survey when I know that I have something positive to say [...]

By |2022-05-25T13:48:01+00:00May 25th, 2022|Consulting, CX Culture, CX Strategy, CX Thoughts, VoC|Comments Off on So why did you ask?

Don’t leave that seat empty

There’s an old anecdote that’s probably apocryphal—at least for some brands that like to tout it—that certain Customer-centric companies are “so dedicated” to their Customers that they leave an empty chair at the table in the meeting room where their leadership gets together that is ostensibly to signify where the Customer would be sitting….i.e., their [...]

By |2022-05-03T14:49:56+00:00May 3rd, 2022|Consulting, CX Culture, CX Jobs, CX Strategy, CX Thoughts, Leadership|Comments Off on Don’t leave that seat empty
Go to Top