The new book is out! Pick it up here!
I have a friend in the loyalty business. By that I mean loyalty programs: airline miles, hotel points, punch-cards from your favorite sub shop. We were talking recently and the conversation got me to notice: A lot of loyalty programs don’t really advance their own brand. Sure, they’ll keep Customers coming back (But is it [...]
Yes, you read that right… Hold on to your hats, because I’ve actually got something good to say about a recent experience I had with a cable company. Obviously, this is a very qualified Getting CX Right example: Xfinity, historically is one of the worst brands I’ve ever encountered when it comes to CX. Now, [...]
In the profession I am, I often interact with brands much more than the average Customer would. Frequently, I find myself reaching out to an organization simply to offer them feedback, not necessarily because I need help. Usually, it’s after I’ve had an interaction in which I have needed help that I’m moved to ping [...]
About a month ago I received an email inviting me to speak at an upcoming CX conference. If you know me, you know that I used to do a lot of these. Between client work, military duty, and domestic obligations, it’s hard to find the time anymore. But this one happens to be occurring at [...]
A while back I made hotel reservations for a big event. Since it was a big event, not only were the prices sky-high, but bookings came with extra strings and complications. Naturally the hotel (and likely all the others in the region) wanted to ensure maximum capacity as it’d be a real shame to leave [...]
I am asked all the time by clients and potential clients how they can improve their survey response rate. In fact, my reply is so readily available off my hip that I’m surprised I hadn’t written about it until now, although I’m sure there are podcast episodes all over the place with me sharing this [...]
I’ve written on several occasions (and many others I’m sure I could dig up) about how it’s your responsibility as a brand to take care of your Customers, not just to give them excuses. Sometimes when I lodge a criticism of a policy or process with a brand, I’m given an excuse in reply. When [...]
As a Lean Six Sigma Black Belt and Process Engineer, and if you’ve ever read any of my stuff about the whole purpose of CX, you know I’m all about processes. One of the coolest things I ever discovered in my professional journey was the great applicability of these traditional waste- and error-reduction methods to simply [...]
One could say that I’ve been a bit schizophrenic about the idea of a Return On Investment for Customer Experience. I may be a bit more charitable to myself and say that I continue to evolve on “the ROI question.” One of the first things I ever did as a CX “thought leader” was a [...]
Customer Support, Customer Service, and Customer Care (whichever you call it) tends to be a predominantly transactional existence: Customer has a problem, question, issue, etc.; Customer contacts brand; brand helps Customer (ideally); Customer goes on about life. And on and on. Very usually after such an interaction, the Customer is invited via an email link [...]
© Copyright 2016-2025, Zeisler Consulting, LLC