#CXQOTD: When to survey?
https://twitter.com/NicholasZeisler/status/1347245844974637056
Whose problem are you solving?
I’ve written about Customer Effort Score (CES) before and kind of chided the intractability of defining it specifically. Of course, it’s not fair to pick on CES, as I’ve written in other instances, even common definitions like First Contact Resolution runs into definitional problems when they encounter actual Customer opinions (we all have our own definitions). [...]
Kick off the New Year with a podcast:
I was on Nancy Munro's podcast this week to ring in 2021. She's the brilliant CEO of Verbal Transactions. Check out the recording at this link.
It’s the experience, not the channel
Surely I’m late to the game on this but I had always found it curious and interesting to read accounts of peoples’ CX and more specifically support experiences through Twitter. The concept of pinging a business via their public handle and then getting a resolution seemed pretty cool to me. It’s mostly anecdotal but I [...]
Throwback: A little bit of Seoul
Here’s a throw-back article I wrote back in 2017, as United Airlines was retiring their 747 airframe. It’s tangentially CX-related, and although I’m no PointsGuy, I think it does a pretty good job as a travelogue. And if nothing else, it’s a reminder that we used to be able to get out there and travel. [...]
CYA is not CX
The other day I spent about 45 minutes round-trip (short by standards…read on) and about $45 mailing Christmas cards. Happy Holidays to our family and friends who receive one from us! I use the word “mailing” deliberately because that’s all I was doing. I wasn’t shopping for them, digging through my computer to find the [...]
CX professionals are the best (and worst) Customers
The Wall Street Journal has a daily column called “Best of the Web Today.” Its originator, James Taranto, created it as a bit of a light-hearted end-of-the-day quick-hit piece with a bit of political commentary thrown in as well. A recurring gag is to make little jokes about headlines published around the Web that, regardless [...]
Some non-CX thoughts on Tony Hsieh
The turn in the narrative regarding Tony Hsieh’s death has been striking over the past few days as stories (like these in the Journal and Forbes) began to come to light based on accounts from those who knew him better than the rest of us who had merely admired him from afar. While the universal [...]
Communication is key
One of my Five Principles of Good CX is Communication. You can screw a lot of things up with your Customers and they’ll still forgive you, but if you’re keeping information from them or leaving them in the dark, there’s really little excuse. Sometimes you don’t know things, but letting them know you don’t know [...]
Your CES isn’t telling you enough
With all due deference to Matt Dixon, sometimes “effort” is a tricky thing to define. I worked with one team that ran around and around about it constantly it seemed. Matt’s Customer Effort Score (CES) metric basically asks the Customer to rank his or her satisfaction with the amount of effort expended to solve an [...]
