The new book is out!  Pick it up here!

You’ve lost me by then

You know that I’m big into walking in your Customers’ shoes.  I write about it all the time and it plays a huge part of the book.  But you’ve got to go into it with the right frame of mind.  It’s not practical to expect you can shed all your priors and blinders, but you’ve [...]

By |2023-04-25T14:45:11+00:00April 25th, 2023|Consulting, CX Strategy, CX Thoughts, VoC|Comments Off on You’ve lost me by then

Walk in other shoes also

If you read much of what I write, you’re aware that one of the best sources of Customer insights and the one I most frequently recommend is Walking in the Customer’s Shoes.  It’s one of the best—if not the best—way for you to understand what your Customers go through when they interact with your brand [...]

By |2023-01-04T15:31:11+00:00January 4th, 2023|Consulting, CX Strategy, CX Thoughts, Leadership, VoC|Comments Off on Walk in other shoes also

CX is not a test

As a math and stats professor, I assign a lot of homework (my cadets can attest to that), but that homework is distinct from the exams I administer.  That’s because the purpose of each is different. When we give homework, the purpose is for practice and learning; getting better at stuff, which is often pretty [...]

By |2022-12-20T15:23:51+00:00December 20th, 2022|Consulting, CX Culture, CX Strategy, CX Thoughts, Leadership, VoC|Comments Off on CX is not a test

When it’s okay to ask

At one point a while back in my career I spent most of my days teaching Lean Six Sigma around the company for which I was working at the time.  From a (much more seasoned) colleague I learned a witty thing to say at the end of each session:  “If you have negative feedback, please [...]

By |2022-12-07T16:06:42+00:00December 7th, 2022|CX Culture, CX Strategy, CX Thoughts, VoC|Comments Off on When it’s okay to ask

Two problems with your KPIs

Anybody who’s read much of what I have to say about Customer insights and Voice of the Customer (VoC) knows I’m quite critical of legacy KPIs like CSAT and NPS.  Part of that, naturally, is my inherent wiseass contrarian nature, sure.  That said, if I didn’t really believe that there’s a better way to do [...]

By |2022-11-09T16:16:00+00:00November 9th, 2022|Consulting, CX Strategy, CX Thoughts, Measures & Metrics, VoC|Comments Off on Two problems with your KPIs

So why did you ask?

A while back, one of my service providers sent me an invitation to fill out a survey.  As I’ve stated before, sometimes CX people can be the best or the worst when it comes to such things.  I will usually only fill out a survey when I know that I have something positive to say [...]

By |2022-05-25T13:48:01+00:00May 25th, 2022|Consulting, CX Culture, CX Strategy, CX Thoughts, VoC|Comments Off on So why did you ask?

VoC begets VoC

I’m always championing active use of your Voice of the Customer (VoC) insights.  After all, I say, if you’re just collecting your Customers’ insights but not doing anything with them, that’s a huge waste of resources.  Normally when I talk about that, I’m referring to the importance of having a robust and enterprise-wide Process Engineering [...]

By |2021-11-10T15:52:56+00:00November 10th, 2021|Consulting, CX Strategy, CX Thoughts, Measures & Metrics, VoC|Comments Off on VoC begets VoC

What do you want on your Tombstone?

Do you remember the old commercial for Tombstone Pizza?  The tagline was, “What do you want your tombstone?”  (By the way, if you clicked through and it’s driving you crazy, the character actor is a fellow by the name of Oliver Muirhead, and if you also share my obsession with Seinfeld, he played Lubeck the [...]

By |2021-10-20T15:20:38+00:00October 20th, 2021|Consulting, CX Strategy, CX Thoughts, VoC|Comments Off on What do you want on your Tombstone?

Let’s ask better questions

With text analytics and artificial intelligence and sentiment analysis, technology has really moved us into a new world of possibilities when it comes to understanding our Customers’ feedback in a variety of formats.  I’ve seen some pretty amazing uses of this new world of business analytics and high-level number-crunching.  The way some software out there [...]

By |2021-09-09T12:45:59+00:00September 1st, 2021|Consulting, CX Strategy, CX Thoughts, VoC|Comments Off on Let’s ask better questions
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