The new book is out! Pick it up here!
In the profession I am, I often interact with brands much more than the average Customer would. Frequently, I find myself reaching out to an organization simply to offer them feedback, not necessarily because I need help. Usually, it’s after I’ve had an interaction in which I have needed help that I’m moved to ping [...]
A while back I made hotel reservations for a big event. Since it was a big event, not only were the prices sky-high, but bookings came with extra strings and complications. Naturally the hotel (and likely all the others in the region) wanted to ensure maximum capacity as it’d be a real shame to leave [...]
I am asked all the time by clients and potential clients how they can improve their survey response rate. In fact, my reply is so readily available off my hip that I’m surprised I hadn’t written about it until now, although I’m sure there are podcast episodes all over the place with me sharing this [...]
Customer Support, Customer Service, and Customer Care (whichever you call it) tends to be a predominantly transactional existence: Customer has a problem, question, issue, etc.; Customer contacts brand; brand helps Customer (ideally); Customer goes on about life. And on and on. Very usually after such an interaction, the Customer is invited via an email link [...]
One Big Question I hear a lot these days is about AI and automation. “How will AI impact CX?” How the heck should I know? It’s clear I’m the one writing all these articles, isn’t it? I wonder if we’ll reach the singularity and the world will implode if someone uses AI to write an [...]
I posted about this way back when it happened, but I’m enjoying working from the mountains these past couple weeks, so the experience is in mind, and I figure it’s worth drawing your attention to it in a more formal manner: Copper Mountain ski resort in Summit County, Colorado, is my mountain. I love it, [...]
My local grocer has a problem. All of us who shop there are aware of it, and even compensate for it. But it doesn’t seem that they even realize it. Ours is a pretty urban location in the midst of a university neighborhood. Sure, there are a few families with their 2.3 children each, but [...]
“Your feedback is important to us.” Sometimes those are just words. And some Customers are suckers and will fall for it. A while back, I had some work done with a service provider and, to say the least, the experience was not up to snuff whatsoever. This was a luxury brand and as such I’d [...]
I know I rail on about VoC (truth be known, that’s not my strongest topic of expertise; I’m much more of a Process Engineer)…Sure, VoC and Customer Insights inform the work we do to improve and better align our Customers’ Experiences with our Brand Promise, but it’s really just the first step. Nevertheless, I get [...]
A while back, I wrote an article that kind of cheekily suggested that we simply stop doing VoC. For that matter, I kind of went on a speaking circuit with my snarky little message. (The punch-line is, well, don’t actually stop doing VoC things like surveying your Customer or walking in your Customers’ shoes, or [...]
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