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“Treat your employees right” is more than just ‘feel-good’ rhetoric

The world of CX is covered in platitudes and clichés. I don’t say that to denigrate it as a field of study and practice (quite the opposite), but rather just to acknowledge it so as to better combat empty words in favor of making actual impacts. Sometimes clichés are clichés because they’re right. One of those [...]

By |2020-07-28T15:21:45+00:00July 28th, 2020|CX Culture, CX Thoughts, Leadership|Comments Off on “Treat your employees right” is more than just ‘feel-good’ rhetoric

More on CX ROI: Save AND make money

I have written previously a couple times about return on investment for CX.  In fact, there are volumes of articles and books written about it.  It’s almost as though there’s a sense of having to prove ourselves as CX professionals constantly.  Now, in previous professional lives I’ve been part of PM teams and Process Improvement [...]

By |2020-07-21T16:28:21+00:00July 21st, 2020|CX Thoughts, ROI of CX|Comments Off on More on CX ROI: Save AND make money

How are you segmenting?

I once helped a company which made several different products and offered many different services build out a Voice of the Customer (VoC) program.  Here were two mistakes they were making: Their first mistake was that they defined their Customers by their own products and services.  One of the important concepts in your VoC program [...]

By |2020-08-29T19:45:15+00:00July 15th, 2020|Consulting, CX Strategy, CX Thoughts, VoC|Comments Off on How are you segmenting?
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