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How are you segmenting?

I once helped a company which made several different products and offered many different services build out a Voice of the Customer (VoC) program.  Here were two mistakes they were making: Their first mistake was that they defined their Customers by their own products and services.  One of the important concepts in your VoC program [...]

By |2020-08-29T19:45:15+00:00July 15th, 2020|Consulting, CX Strategy, CX Thoughts, VoC|Comments Off on How are you segmenting?

Engendering a risk-taking culture

Business philosophers, book writers, keynote speakers, and basically anybody with an opinion on the subject will say that one key to success for an organization is to foster and encourage creativity and curiosity.  That’s surely a good start, but where the rubber really meets the road and awesome things start happening is when members of [...]

By |2020-08-29T19:42:57+00:00May 5th, 2020|Consulting, CX Culture, CX Thoughts, Leadership|Comments Off on Engendering a risk-taking culture
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