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Metrics: Output vs. Outcomes

Y’all know I’m a big fan of metrics.  Long before I was in CX, I was in Process Engineering (Lean Six Sigma and Operations Research), and long before that I was an analyst.  My BS is in Mathematics, and I teach Statistics at the Air Force Academy.  So yea, I dig numbers.  I write about them [...]

By |2021-02-04T15:58:13+00:00February 4th, 2021|CX Strategy, CX Thoughts, Measures & Metrics|Comments Off on Metrics: Output vs. Outcomes

Channel Surfing

I have covered my experience using Twitter to solve a support problem in a previous article.  For many CX (and definitely Customer support) professionals, the channel is ‘the thing’.  We often talk about switching channels, being multi-channel, being omni-channel.  It sometimes seems like an obsession. A colleague recently posted in one of the online discussion [...]

By |2021-02-01T16:22:38+00:00February 1st, 2021|CX Strategy, CX Thoughts|Comments Off on Channel Surfing

A letter you never sent

Dear Customer: Thank you for your recent feedback.  We always enjoy taking the time to better understand where we fall short of expectations as it offers us the opportunity to do something we love to do:  Improve how we serve our Customers.  As such, your insights and thoughts are incredibly valuable to us. Incidentally, although [...]

By |2021-01-28T17:49:16+00:00January 28th, 2021|CX Strategy, CX Thoughts|Comments Off on A letter you never sent

Employees are NOT your Customers

Can I start a controversial article being completely uncontroversial?  Thanks.  Here goes:  Good employee engagement is an absolute requirement in order to drive good CX.  Okay… now, feel free to refer to that as you read on, because I’m not trying to say that engagement isn’t fundamental; in fact, it’s a bedrock necessity if you’re [...]

By |2021-01-25T16:12:42+00:00January 25th, 2021|CX Culture, CX Strategy, CX Thoughts, Leadership|Comments Off on Employees are NOT your Customers

Processing your survey results

Recently I fielded a question about NPS survey data:  How do you process it?  How do you use it?  I popped off a quick response, but I’d like to go a little deeper on the topic here. First of all, it’s not a specific NPS question.  It doesn’t matter what sort of survey you send [...]

By |2021-01-21T16:47:10+00:00January 21st, 2021|CX Strategy, CX Thoughts, Measures & Metrics, VoC|Comments Off on Processing your survey results

Do you hear yourself?

Have you ever had to say to a friend, “it’s not what you said, it’s how you said it”?  I remember a client who used that to describe some of the interactions their managers would have with front-line employees as an example of the need for a professional communications course I offered at the time.  [...]

By |2021-01-18T16:06:50+00:00January 18th, 2021|CX Culture, CX Strategy, CX Thoughts|Comments Off on Do you hear yourself?

Do you love your Customers as much as your employees do?

We hear all the time that hiring is destiny:  You have to be very careful when looking for new team members—especially those who are on the front-line and Customer facing—that they’re empathetic, Customer-focused, and just plain nice.  In fact, there’s an entire cottage industry growing around hiring for your support/services/sales teams to ensure you’ve got [...]

By |2021-01-14T15:29:36+00:00January 14th, 2021|CX Culture, CX Strategy, CX Thoughts|Comments Off on Do you love your Customers as much as your employees do?

When you can’t answer, “Why?”

I wrote recently about an incident at a local grocery store that sparked some thought about how sometimes we provide excuses instead of offering solutions.  Likewise, sometimes at my gym, I come across a piece of equipment that’s out of order for some reason or another.  Usually, there’s a note pinned to it alerting us that [...]

By |2021-01-11T16:32:23+00:00January 11th, 2021|CX Culture, CX Strategy, CX Thoughts|Comments Off on When you can’t answer, “Why?”

Whose problem are you solving?

I’ve written about Customer Effort Score (CES) before and kind of chided the intractability of defining it specifically.  Of course, it’s not fair to pick on CES, as I’ve written in other instances, even common definitions like First Contact Resolution runs into definitional problems when they encounter actual Customer opinions (we all have our own definitions). [...]

By |2021-01-07T16:49:39+00:00January 7th, 2021|CX Strategy, CX Thoughts, Process Engineering, VoC|Comments Off on Whose problem are you solving?

It’s the experience, not the channel

Surely I’m late to the game on this but I had always found it curious and interesting to read accounts of peoples’ CX and more specifically support experiences through Twitter.  The concept of pinging a business via their public handle and then getting a resolution seemed pretty cool to me.  It’s mostly anecdotal but I [...]

By |2021-01-04T16:22:32+00:00January 4th, 2021|CX Strategy, CX Thoughts|Comments Off on It’s the experience, not the channel
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