The new book is out! Pick it up here!
I once helped a company which made several different products and offered many different services build out a Voice of the Customer (VoC) program. Here were two mistakes they were making: Their first mistake was that they defined their Customers by their own products and services. One of the important concepts in your VoC program [...]
https://twitter.com/NicholasZeisler/status/1283411527622688769
https://twitter.com/NicholasZeisler/status/1283039567797518342
It’s not always easy to get through the din of corporate metrics. But as a CX professional, it’s our responsibility not only to take them seriously ourselves, but to drive awareness and interest in them within our organizations. With financial and operational KPIs front-and-center, Chief Customer Officers and their teams have a unique challenge to [...]
This is from a couple days ago, I forgot to post here with all the teachin' I've been doing! https://twitter.com/NicholasZeisler/status/1280169227006038016
I've been busy this week teaching summer session at the US Air Force Academy so haven't been posting here. But I have found the time to respond to a bunch of CX Questions of the Day: Monday, Jeremy was asking about Journey Mapping: https://twitter.com/NicholasZeisler/status/1275139506824515592 Then, Tuesday, Neal Topf popped in to sub for Jeremy with a [...]
https://twitter.com/NicholasZeisler/status/1274012994800771072
I write a lot about understanding why you’re doing something as a means of helping you to decide what to do and how to do it. It’s an idea I’ve stolen from Simon Sinek who wrote a whole book about it in fact. His book was general and strategic but I also apply it to [...]
Stanley Tucci, eat your heart out! Covid weekend number 2,138 (it seems). And apropos of nothing, here’s our recipe for the perfect mojito: https://twitter.com/NicholasZeisler/status/1271973222091644930
https://twitter.com/NicholasZeisler/status/1271129242730807296
© Copyright 2016-2025, Zeisler Consulting, LLC