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Don’t leave that seat empty

There’s an old anecdote that’s probably apocryphal—at least for some brands that like to tout it—that certain Customer-centric companies are “so dedicated” to their Customers that they leave an empty chair at the table in the meeting room where their leadership gets together that is ostensibly to signify where the Customer would be sitting….i.e., their [...]

By |2022-05-03T14:49:56+00:00May 3rd, 2022|Consulting, CX Culture, CX Jobs, CX Strategy, CX Thoughts, Leadership|Comments Off on Don’t leave that seat empty

The big reason you need that outside perspective

I listen to a wide variety of podcasts…I’ve even appeared on quite a few of them myself.  (“Appeared”?  That doesn’t sound right for a podcast.  Anyway.)  In the jumble of all the great content, recently I was listening to one on which the guest made a reference to a movie that I hadn’t thought about [...]

By |2022-04-13T15:01:39+00:00April 13th, 2022|CX Culture, CX Jobs, CX Strategy, CX Thoughts, Leadership|Comments Off on The big reason you need that outside perspective

Three important words

I wrote a while back about how a big-box home improvement retailer made it less convenient for military folks to receive their in-store discount, while saying the purpose was to make it more so for us.  My original comment was that, gee, it’s interesting, it seems, that every hassle I go through somehow or another [...]

By |2022-03-23T15:25:36+00:00March 23rd, 2022|Consulting, CX Culture, CX Strategy, CX Thoughts, Process Engineering|Comments Off on Three important words

Good for your Customers doesn’t have to be bad for you

I’ve mentioned before that those of us in the CX profession are both the best and the worst Customers:  the best because we are sympathetic to those in the Customer-facing trades, but also the worst because we expect so much and are always on the lookout for improvement opportunities—even if they’re opportunities for others to improve.  [...]

By |2022-03-09T15:56:05+00:00March 9th, 2022|CX Culture, CX Strategy, CX Thoughts|Comments Off on Good for your Customers doesn’t have to be bad for you

Some words about Brand Promise

If you follow my ramblings, you’re aware that I approach CX differently.  Rather than promising higher revenue, sales, and market share (at least, rather than promising it directly), my philosophy about Customer Experience is that it should be founded explicitly on your Brand Promise, and its goal should be eliminating the gaps that exist between [...]

By |2022-02-09T16:09:20+00:00February 9th, 2022|Consulting, CX Culture, CX Strategy, CX Thoughts, Leadership|Comments Off on Some words about Brand Promise

When Customer Support is the only number Part II

Last week I wrote about an interaction I had with a large well-known brand that provides services for homeowners.  It was a cautionary tale about how challenging it is to actually communicate with some brands. A brief overview of that instance:  At home, we had a service provider with which we’d had a pretty mundane [...]

By |2022-01-19T16:46:46+00:00January 19th, 2022|Consulting, CX Culture, CX Strategy, CX Thoughts|Comments Off on When Customer Support is the only number Part II

When Customer Support is the only number Part I

I had a support incident a while back with one of the service providers we use in our home.  In fact, I had two incidents in close succession with two different brands. Each situation was similar in nature:  There was a technical issue that was quickly and easily rectified, but on further inspection (the technical [...]

By |2022-01-12T16:45:12+00:00January 12th, 2022|Consulting, CX Culture, CX Strategy, CX Thoughts|Comments Off on When Customer Support is the only number Part I

The pilot cares the least

So, here’s a controversial statement, but keep in mind what I’m not saying*:  Usually, your flight crew, including the pilot, is the least motivated people on the plane to get where you’re going, let alone on time. This occurred to me last year when I went on a mileage run.  The same crew that flew [...]

By |2022-01-05T17:57:53+00:00January 5th, 2022|Consulting, CX Culture, CX Strategy, CX Thoughts|Comments Off on The pilot cares the least

When your numbers are more important than your Customers

I was flying home to Denver a few months back from a business trip.  It was an evening flight, perhaps not the last flight on the route (it was hub-to-hub for the airline, so the route sees a lot of traffic), but close to it, and we were—of course—late getting in.  It was a mechanical [...]

By |2021-12-22T16:29:38+00:00December 22nd, 2021|CX Culture, CX Strategy, CX Thoughts|Comments Off on When your numbers are more important than your Customers

It’s not your fault but it is your responsibility

I recently wrote about how important it is that brands not just be competent in delivering the products or services they provide to their Customers.  From perusing your website, to making a selection there or in a physical location, to paying, to delivery, use, and re-purchase, Customers engage with your company along an entire journey [...]

By |2021-12-08T16:07:50+00:00December 8th, 2021|Consulting, CX Culture, CX Strategy, CX Thoughts|Comments Off on It’s not your fault but it is your responsibility
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